I'm Nikki DiGiorgio — owner and operator of The Tricki Brand, and a dynamic figure in the West Chester music and arts scene. The Tricki brand is me: marketing, music, art, and culture, all under one roof.

It started with a point to prove and no budget. Five years ago I couldn't find a stage in West Chester for the creatives who deserved one, so I built it myself. Look Around Music & Arts Festival is now in its fifth profitable year — full band lineups, 45-booth markets, fashion shows, and a community that shows up every August to celebrate the local arts scene.

That festival taught me every skill I sell. I built its website and run its socials (149.7K monthly views at peak). I spend the ad budget and count the door, so I know the difference between content that looks nice and content that moves people to buy. I learned to manage 40+ partnerships a year, to design a brand people defend, and to make a dollar stretch like my life depended on it — because it did.

Then I did it again, and again. I co-founded onyx&honey. with Rob Perna Jr. — a funk-punk-soul-hip-hop band known for electrifying, improvised live shows where no two performances are the same, now a tri-state draw with a cult following. I co-own Dojo Sound, a recording studio and creative clubhouse, and built its whole public face. I run marketing for Artisan Alley & Market, where my organic content pulls 82K+ views a quarter with no ad spend. I gave Bier and Loathing a voice that drove five-figure revenue months. And I build websites for businesses that have nothing to do with any of it, like Pro Property Solutions.

My own art lives under The Tricki Brand too — I channel my love of graffiti and street art into original mixed-media work. But the thread through all of it is simple: I don't sell services I haven't already run for my own businesses. When you hire me, you're not paying me to experiment. You're paying me to run the playbook I already wrote — for a festival, a venue, a band, a gallery, and a junk-removal company that all needed the same thing yours does. Someone who actually knows how to fill the room.

Let's build your machine.