Portfolio & Case Studies | The Tricki Brand

Work

Real clients. Real numbers. Receipts.

Everything below is work I actually did — no stock photos, no case studies borrowed from an agency I interned at once.

Web · Social · Paid Ads · Full Production

Look Around Music & Arts Festival

I co-founded Look Around in 2022 as a grassroots platform for West Chester's underrepresented creatives. Five years later it's an annual institution — and I build and run everything digital: the website, the socials pulling 149.7K monthly views, and the paid campaigns that sell it out. I also produce the actual festival. I spend the ad money AND count the door.

149.7K views / 30 days$0.31 cost per click2.3% CTR — 2× industry avg43+ vendors managed

Social Management · Event Marketing · Copy · 2024–25

Bier and Loathing

A retro arcade bar with great energy and zero digital voice. I gave it one — every caption, the full reel strategy, and event marketing that turned karaoke nights and DJ sets into consistent $10K+ revenue months. Personality-first content starring the actual staff, hyper-local hooks, relentless consistency.

$10K+/mo event revenue16.1K views, one organic reel5,500+ followers, single location

Strategy · Content · E-Commerce — inside an existing business

Artisan Alley & Market

A Downingtown gallery built on real artists getting paid. As Chief Marketing Operator I plugged into their existing setup — no rebuild, no rebrand — and turned a 500-follower account into 82K+ quarterly views, entirely organic. I also built their e-commerce arm: Faire wholesale, Shopify + Printify, Instagram Shop.

82,783 views / 90 days · $0 ads82.6% non-follower reach+162.4% viewers QoQ30.2K studio drop reel

Web · Social · Brand · Community Programming

Dojo Sound

West Chester's music studio and clubhouse for creatives — I co-own it and built its entire public face. The programming IS the marketing: weekly Open Jams and Art Jams, promoted with flyers that pull 10K+ views, feeding a membership base that renews every month. Recurring revenue from community.

15–20 recurring memberships16.8K views / 30 days10K+ views per event flyer

Brand From Zero · Web · Social · Booking Infrastructure

onyx&honey.

My band — and my proof I can build a brand from absolutely nothing: identity, website, socials, merch line, and the booking machine behind it. A funk-punk act with a cult following that moves physical product in the streaming era and pulls crowds across PA, DE, and NJ — plus onyx&hungry., my short-form cooking series. If I can make people pay for CDs in 2026, I can market your business.

$2K+ CD sales$1K+ merch32K views, single reel

Website Build · Local SEO · Lead Generation

Pro Property Solutions

Not everything I market is a festival. A family-owned junk removal company serving Chester County, Delco, and Greater Philly needed a website that works as hard as they do. I built the whole thing: clear service tiers, homeowner and realtor targeting, a lead form that rings their phone, and a local SEO blog aimed at the towns they serve.

Full build from zero web presence3 counties of local SEO content

And the one I run for myself

@thetrickibrand

The marketer's own account runs too: 31.6K monthly views and a 79.5K reel while posting part-time. I don't sell anything I can't do on my own channel first.

Your business next.

Websites, social media, and the systems that make them money. First call is free and I'll tell you exactly what I'd do — whether you hire me or not.

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